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With so much of the future of entertainment and personalised experiences set to go virtual, car-maker Ford and Dassault the world leader in 3D design software and digital mock up have joined hands to create a unique 3D experience platform for a virtual recreation of an actual event of more than 50 years ago.
Ford Motor Company used Dassault Systemes’ 3DEXCITE applications to create a high-adrenaline virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car.
According to a joint statement, “Mustang over Manhattan,” housed in the FordHub Experience Center in the World Trade Center in New York City, is an installation open to the general public that lets them learn, have fun, and experience the iconic moment from 1964 when Ford put a physical Mustang on the top of the Empire State Building.
A statement from Dassault Systemes says that with the help of its applications this installation delivers a fully immersive virtual reality experience with an incredible level of detail, interactivity, and realism. The experience features a virtual Mustang in high-end 3D and in real time, scalable up to 1:1 size and 4K resolution. The experience begins with donning the HTC Vive head mounted display (HMD). FordHub visitors are immediately enveloped in the hyper-realistic digital scene that recaps the moment when Ford put the physical Mustang on the top of the Empire State Building. Next, they begin the ascent to the top where they are guided to reassemble a Mustang that has been dissected into three parts, as Ford did in 1964 in order to physically place the Mustang on the building. Visitors then have a 360 degree view of Manhattan — one that includes a fully assembled, bright yellow Mustang. Want an even better adrenaline rush — you can also “walk out” on a narrow plank that juts over the edge of the building!
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