Comments
Epson recently launched new home projector models in India. In the home entertainment segment, these projectors offer a good visual fix for those who have the space and the money for them. We ask Pravin Adaikkalam, product head- visual products at Epson India, about the path forward.
How will projectors fare against the television? Do you see them winning over televisions anytime soon?
The television market is huge. The market for projectors is very small, compared to the former. At this time, a fair comparison with televisions may not be possible. Televisions are something that people are so used to — unbox, plug and play; when you set up a projector, there’s a little bit of fixing things, etc. The ease, which people see in a television, may be missing. The perception is that televisions are friendly, but they may not feel the same way about a projector. So it is going to take a while before it (projector) moves up the comfort zone.
Is Epson now focusing more on the home entertainment space as well?
We certainly are and we are making a lot of effort. We have a 120-plus dedicated partner base only for promoting home theatre projectors with experience centres across the country. Over the last two-and-a-half years, we have grown phenomenally on that front and the volume of business has also increased. But, the volume of the home projectors cannot be compared to the volume of business projectors.
How do you plan to get new customers for your projectors?
The comfort with the brand and the reliability that it offers gives users a lot of confidence when they want to make a switch on the home front, that’s one thing. We continuously have road shows, do a lot of publicity, and we are also active on social media, trying to reach out as much as possible. But I think as a segment, the home theatre space has to evolve and only Epson alone cannot do that, the entire industry has to work on that front. It’s going to take a while for the customers to start adopting projectors as a regular thing for home viewing.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.