Our Bureau

New Delhi, Jan. 30

CRICKET fans, who did not have access to Ten Sports and had to settle for the highlights of the test matches being played between India and Pakistan, will now be able to watch the live coverage of the forthcoming one-day international matches on Doordarshan.

Ten Sports and Prasar Bharati today reached an agreement before a division bench of the Supreme Court comprising Mr Justice Ashok Bhan and Mr Justice Tarun Chatterjee.

According to this, Doordarshan will pay Ten Sports Rs 15 crore by February 9 as full and final settlement for sharing an "uninterrupted feed". Also, Doordarshan and Prasar Bharati will not market the series on its own and will not carry any of its own advertisements in its terrestrial feed. It would have to reduce the power of its satellite so that the signal does not spill over to the neighbouring countries.

Mr K.S. Sarma, CEO, Prasar Bharati, said, that it would obey the Supreme Court order and deposit Rs 15 crore. "We will carry the feed without inserting our own advertisements," he said.

Meanwhile, the court has transferred to itself a petition pending before the Bombay High Court in which Ten Sports had challenged the validity of the guidelines issued in November last year, requiring all private TV channels and sports management companies to share live feed of all matches national and international featuring India with the public broadcaster.

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(This article was published in the Business Line print edition dated January 31, 2006)
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