H service provider will leverage HCL's distribution and service support reach
New Delhi, May 3
IT company HCL Infosystems has announced a five-year partnership with Dish TV, under which the DTH service provider will leverage HCL's distribution and service support reach to expand its base in the country.
While Dish TV aims to almost immediately double its distribution reach with this tie-up, the alliance will enable HCL Infosystems to offer digital entertainment services as part of its digital lifestyle portfolio.
"HCL has tied up with Dish TV to be its national distribution partner. The tie-up is in line with HCL's digital lifestyle strategy, as we already offer a range of products in data, voice and video. Now with this tie-up, we can add digital content," Mr George Paul, Executive Vice-President, HCL Infosystems Ltd said.
HCL will work to strengthen the presence of Dish TV in around 13 key cities in the first phase. HCL will organise direct-to-customer initiatives and a road show to enable customers experience the digital DTH difference.
"We will be offering set top boxes and antennas under the subscription scheme," Mr Paul said. Hedeclined to comment on the revenues projections from the new business.
Mr Ajai Chowdhry, Chairman and CEO, HCL Infosystems Ltd, said, "This tie-up would enhance the accessibility of DTH in India - thus taking this global standard of broadcast entertainment to even remote regions which do not have any access to traditional cable TV system."