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Vertu Constellation: Nokia launches collection of handcrafted models

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Mobiles priced from Rs 2.5 lakh to Rs 10 lakh

MR CHRIS HARRIS (left), Global Marketing Director, Vertu, and Mr Frank Nuovo, Chief Designer, at a press conference in Mumbai. Shaashi Ashiwal
MR CHRIS HARRIS (left), Global Marketing Director, Vertu, and Mr Frank Nuovo, Chief Designer, at a press conference in Mumbai. Shaashi Ashiwal

Our Bureau

Mumbai, Aug. 25

Nokia has launched Vertu Constellation, the latest in the recent series of handcrafted mobile phones, in India. The collection showcases seven handcrafted models in black, tan, chocolate or pink leather, made available in stainless steel and gold finishes.

These handsets were launched on Thursday as part of the constellation collection. Mr Frank Nuovo is the principal designer for Vertu.

It has a large user memory that can store up to 1,000 names in phonebooks, 220 calendar notes, and 100 SMS message. It allows one button access to lifestyle services 24 hours a day from anywhere across the globe.

Through this, you can do your bookings, or simply send a gift to someone around the globe. It also has world weather facilities that will let you know exactly what to expect when you get to your destination and this requires a GPRS connection.

The mobiles are priced from Rs 2.5 lakh to Rs 10 lakh. "Vertu will be launched in seven malls in Chennai, Bangalore, Delhi and Mumbai and entrepreneurs are the main target groups," said Mr Chris Harris, Global Marketing Director, Vertu.

A team, headed by Vertu's principal designer, Mr Frank Nuovo, based in the UK, handcrafts the Vertu constellation. Back plates of these phones are encased in leather. This makes it the largest piece of leather ever used on a handset.

One of the features of this mobile is the use of ceramic to make the keypad. This is the same type of material that is used on the outside of the space shuttle.

The key is polished and laser perforated to allow light through the key. The key is laser etched. It assists the most demanding traveller with a quad-band engine.

(This article was published in the Business Line print edition dated August 26, 2006)
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