From today the format of

Business Line

will be in the National Industry Standard Size. That is to say, as a consequence of web width (physical paper size) reduction, the print area stands reduced from a width of 36 cm to 33 cm and from a height of 53 cm to 52 cm. Through this change, your newspaper will

  • Join the National Industry Standard Broadsheet Format
  • Move in line with international trends of newspaper formats getting handier and more sleek
  • Make more efficient use of newsprint, thereby 'saving trees.'
  • However, for practical reasons, this migration of

    Business Line

    to the new format will take place in a phased manner. All our printing centres, except Chennai, have gone in for both paper size and print area reduction straightaway with this issue. The Chennai printing centre has gone in for print area reduction but will retain the existing paper size until some time early next year.

    Naturally, we have made certain design adjustments. Worked out in consultation with our master designer, Dr Mario Garcia of Garcia Media, these simple, elegant and detailed design adjustments have enabled us to offset the print area reduction and assure our readers that there will be no sacrifice of editorial content.

    (This article was published in the Business Line print edition dated October 3, 2006)
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