Preethi J.

Bangalore, Dec. 11

Adobe will `flash' the mobile market next year.

The company is in talks with Indian cellular operators for bringing more zing into their Value Added Services (VAS), said Mr Naresh Chand Gupta, Managing Director - R&D, Adobe Systems India.

While the number of subscribers being added is increasing every month in India, operators have to take into account the dwindling ARPU (average revenue per user). It has dropped from Rs 400 last year to Rs 250 this year. This is a sign that subscribers are mostly low-end users, and they need to be targeted with simple, light applications to bring in revenue from value-added services.

With Adobe's Flash Cast product (from the Macromedia acquisition), operators can introduce a variety of small animation services, such as weather information to their subscribers.

Adobe's Flash Lite allows gaming and mobile application providers to develop quick Flash-based applications such as m-coupons. Vertical-specific applications such as an ATM-like interface on your mobile screen can also be expected to perk up the m-banking industry. Engineers at Adobe's Bangalore R&D centre are working with partners to design such applications.

"We are also looking at data-oriented applications. Many people may be accessing the Internet for the first time over the mobile. We want them to have a good experience," said Mr Gupta.

Speaking to

Business Line

, Mr Gupta said the Bangalore centre had worked on two products - Captivate and Contribute, which were successful in the global market. Captivate allows subject matter experts to create a demo quickly, while Contribute is a web collaboration tool. The company's India centres have filed 50 patents over the past four years, he said.

Adobe is looking for 2-3 acres of land in the city to expand its operations.

(This article was published in the Business Line print edition dated December 12, 2006)
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