Friday, April 18, 2014

Deal-maker, deal-breaker

April 18, 2014

Promotions, great interpersonal skills and being visible online can affect sales worth $20 billion, a Nielsen study finds »

Coalition marketing

Prasad Sangameshwaran & Meenakshi Verma Ambwani & Sravanthi Challapalli | April 18, 2014

It’s the bane of politics. But in marketing there are no coalition compulsions, only opportunities »

From Garibi Hatao to India Shining

Rajesh Sharma | April 18, 2014

Does political advertising get voters to buy in? »

The power of two

Sravanthi Challapalli | April 18, 2014

Coalitions are being forged in the world of brands, akin to politics »

Buy your orangewala bread at this bookstore

Jessu John | April 18, 2014

Book retailer Atta Galatta believes customers would love to order some goodies while browsing books. No wonder it is a baker too »

Coca-Cola Fifa

April 18, 2014

Viva la Brasil

In the spirit of the FIFA World Cup’14 Coca-Cola has launched a limited-edition can. Priced at Rs. 25.... »


April 18, 2014

Beat the heat

Videocon has launched 32 models across its split and window AC ranges. Its multi-point cooling system (MPCS) technology claims to provide super cooling in seco... »

On with the show

April 18, 2014

Advertising is great fodder for movies and TV shows. Mad Men and The Crazy Ones are two shows set in advertising agencies now on TV. Mad Men»

Let’s get digital

April 18, 2014

… sooner or later, advertisers seem to be saying »

Bobby Pawar's Creative Showcase

April 18, 2014


Pop-up storage

April 18, 2014

A cupboard when you want one and more space when you don’t. Bonita’s fabric wardrobe attempts to solve the problem of storage space. It will work not only for clothes but also to store children’s d... »

Power Bank’ Series for Smartphones

April 18, 2014

Power to your smartphone!

STK Accessories, a division of the UK-based Santok Group, has launched portable power-chargers called Soap 3-in-1 box and Tube Power Bank. Both are... »


April 18, 2014


At the tap of a button

April 18, 2014

Miele has unveiled a range of built-in home appliances – Generation 6000. It is claimed that the ranges’ new user interface simplifies the use of the machines. Its highlight is the M Touch controls... »

Hasty execution

April 18, 2014

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on t... »

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