Friday, July 25, 2014

the Future of advertising

July 25, 2014

It’s a special day for us at cat.a.lyst. Advertising veteran Ramesh Narayan, who has been a long-time columnist for The Hindu Business Line, has been honoured with the Advertising Agencies Associat... »

Neanderthal-style marketing

Michael Karg | July 25, 2014

Read the check list and see if you’re one of those firms »

The times, they are a-changing

Sunder Madakshira | July 25, 2014

Here’s how you put together a survival guide for a market that’s always work in progress — a permanent WIP »

When brands go social

Karthik Kumar & Aruna Kamath | July 25, 2014

Those that engage with consumers on a broader platform, rather than merely reiterate their advertising plank, reap rich dividends »

What’s in a name?

July 25, 2014

A rose by any other name would smell as sweet. Do you think that would be the case with a deodorant having different names in different regions? Axe, a Unilever product, is known as Lynx in the UK,... »

Designs make the company

Shekhar Badve | July 25, 2014

Do a design audit before you invest in a brand. This helps you to identify winners »

It’s all about self-expression

July 25, 2014

Individual and meaningful experiences that reveal a new world are what millennials look for from travel, says a report by Titan’s Paradox Panel. In its latest report ‘Collective Individualism and w... »

Stop selling yourself short

July 25, 2014

The future is in safe hands, but advertising agencies should be assertive, says Piyush Pandey »

Incurably optimistic

July 25, 2014

Ad agencies must not cut the branch on which they sit, says Ramesh Narayan »

Hurry up, slowly

July 25, 2014

The quality of Indian advertising is better than its size, says Sam Balsara »


July 25, 2014


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