Mattel Toys has launched Matchbox cars. They are 1:75 scale, die-cast versions of real cars and are small enough to be carried around in a matchbox. The line-up includes vehicles across three environments _ road, city and terrain. The range will also include adventure playsets based on iconic themes such as the Dino Dig, Deep Sea Escape and many others. All are rated 3+. The range is priced at Rs 59 and available at all major toy stores and malls.
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