Our Bureau

Kolkata, Aug. 23

With a view to engaging the youth of the country, ITC Ltd's Education and Stationery Products brand, Classmate, has launched a programme called ‘Classmate Ideas for India challenge'.

The programme would be a part of the company's centenary initiative, according to a press statement issued by ITC.

The nation-wide programme would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country.

“The Classmate Ideas for India challenge would provide a platform for the youth to express and bring alive their innovative ideas that not only address the multifarious challenges confronting the nation today but also contribute in taking the country to a higher orbit of growth and development,” the release said.

The CII-ITC Centre of Excellence for Sustainable Development, WWF-India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others would be the programme partners for the event.

The programme would encourage the finalists with an internship with relevant programme partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one week international study tour, the release added.

The Classmate Ideas for India programme is being partnered by the ITC Welcomgroup, Travel House and the event is conceptualised and being managed by Krayon.

(This article was published in the Business Line print edition dated August 24, 2010)
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