Our Bureau

Chennai, June 19

To sell is to know your customers. Ashok Leyland has built-up a data base of 130,000 customers. The information captures the business nuances of the customers and shows Ashok Leyland precisely where and how the customer would use trucks.

The company today knows much more about its customers today than earlier, its Managing Director, Mr R Seshasayee, told a press conference here today.

He was speaking to the press on the occasion of the company receiving ISO/TS 16949 corporate certification, from the certifying agency, IQRS.

Mr Seshasayee said that ten years back, when the quality movement could be said to have started in the company, just a handful of senior officials were quality-conscious. Today, it has enveloped the company, he said.

(This article was published in the Business Line print edition dated June 20, 2006)
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