R.Y. Narayanan

Coimbatore, Aug. 22

Air compressor manufacturer Elgi Equipments Ltd (EEL) has teamed up with Indian Oil Corporation Ltd (IOC) to launch `Servo Elgi Recip Air Lube Oil' for use in the reciprocating compressors of the company.

Launching the product, Dr Jairam Varadaraj, Managing Director, EEL, said the purchase price of a compressor constituted only 15 per cent of the cost of running a compressor during its life cycle. There was a profit opportunity in the 85 per cent if the companies involved were engaged with the customers and this business opportunity was more robust and favourable.

He said EEL had launched many types of compressors and many types of oil for different categories of compressors had been introduced. The company was exploring further opportunities to find ways to broadbase its engagement and he was confident of making the lube oil a success with the involvement of the dealers of EEL and IOC.

Mr Deepak Pandya, General Manager, IOC, Tamil Nadu, referred to the earlier launches in association with EEL for compressors and said the new product would be available not only with IOC dealers but with EEL dealers also providing easy access of quality oil to the compressor users.

Mr Harjeet Singh, Executive Director, EEL, said competition in the compressor industry was hotting up and companies would have to work on educating the customers on increasing the life of the compressors by using right type of oil and genuine spares.

(This article was published in the Business Line print edition dated August 23, 2006)
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