To import the tyres initially from China
New Delhi, Oct. 10
Taking note of the rising income levels in the country, tyre maker Goodyear India on Tuesday rolled out its new range of tyres `Excellence' for the premium car segment in India.
The company will initially import the tyres from China, but might consider manufacturing the product in India after assessing the demand and volumes in the domestic market.
"We will import the premium car tyres from China, but depending on the volumes and the demand, we could make the product in India at our manufacturing facility at Aurangabad," the Goodyear India CMD, Mr Antonio Capellini, said.
Targeting corporate executives in the 35-65 years age group, the product will initially cater to luxury passenger car owners in metros such as Delhi, Mumbai, Bangalore and the mini metros, he said.
The series will be available for most luxury car models including Hyundai Sonata, Honda Accord, Honda Civic, Skoda Octavia, Mercedes E, C and S Class and Audi A4, A6 and TT among others and will come in 10 variants.
"A plethora of brands will be launched in the luxury car segment in India by major auto players, thus we see the demand only going upwards for our new product. Consumers today are willing to spend on luxury," the Goodyear India Sales and Marketing Director India, Mr Krishna Mahesh, said.