Our Bureau

New Delhi, March 16

BHARAT Petroleum Corporation Ltd has launched a new concept of `Vehicle Care Centres' at its retail outlets. These centres would provide basic servicing facilities for cars. Customers will be required to register themselves and become members of V-CARE centres.

On the occasion, BPCL also launched `OLLWAYS,' a do-it-yourself premium vehicle care products kit that will be available for sale at BPCL retail outlets.

Announcing the launch, Mr S. Radhakrishnan, Director - Marketing (BPCL) said that with `V-CARE` customers will be able to get vehicle maintenance and servicing done from an authorised source at appropriate cost and a more convenient location.

Meanwhile, BPCL has tied up with S.S. Industrial Corp for marketing of `OLLWAYS,' its line of premium branded vehicle care products kit. These products will be exclusively packed and marketed by Bharat Petroleum and sold through their retail outlets.

(This article was published in the Business Line print edition dated March 17, 2005)
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