Coimbatore, Oct. 3
THE city-based KTM Jewellery Ltd is on expansion mode. The first jewellery manufacturing and retailing company in the State to get the BIS hall-marking certification, KTM Jewellery has proposed to invest on a mechanised jewel making unit in its existing production centre at Coimbatore and set up a new manufacturing base at Tiruchi.
The company has also planned to open two more retail outlets at Salem and Madurai.
The Managing Director of KTM Jewellery, Mr T.K. Chandiran, said the capacity expansion work likely to be completed by December/January would cost around .Rs 3 crore.
As part of expansion activity, KTM is putting up a new 50,000 sq ft building at its Peelamedu premises to house its fully mechanised jewel making unit.
KTM currently has two retail outlets of its own and it is also supplying jewels to its sister concern, Sree Kumaran Thangamaligai, a jewellery retailer having branches in Coimbatore, Tirupur, Erode andTiruchi.
Talking to Business Line, Mr Chandiran said in order to impart greater transparency in the bullion/ornamental gold trade, his company has provided a carat-meter and a fire assay facility as per the IS-1418 standards, which are accessible to customers to test the purity of their jewels.
With a view to instilling confidence in the trade, KTM has also allowed the customers to buy directly the jewels from their production unit at Peelamedu .
`The focus in our existing jewel making unit in the city is of hand-made jewellery. But once the new modern plant is ready, we will be equipped with manufacturing facility for cast jewellery that will give value addition in jewel making', Mr Chandiran said.
On the pricing of their jewels, KTM is offering the `LBMA (London Bullion Market Association) Am-fix' rates to customers buying gold jewels of minimum 10 gm.