Our Bureau

Mumbai, Jan. 24

Camlin, keen on spreading its presence in pens, has joined hands with Japan-based Zebra Company to bring its products to India.

Mr Shriram Dandekar, Executive Director, Camlin, said the products would initially be imported from Zebra factories which his company would market and distribute through its network here.

“Subsequently, both will jointly explore setting up manufacturing facilities. The tie-up will initially focus on the Indian market but we will look at opportunities in SAARC and other countries,” he said.

Camlin, a leading stationery company for nearly 80 years, has a wide product range. Its Camlin and Camel brands are household names in schools.

The Indian writing instrument market is close to $1 billion and growing at nearly 10 per cent fuelled by rural and urban demand.

While the lower end of the market is being fuelled by more education, users at the upper end are always looking for an upgrade.

Established in 1897, Zebra is one of Japan's leading writing instrument companies with annual sales of $300 million. It manufactures and sells pens, pencils, markers, highlighters and other writing instruments. Zebra exports its products to the US, South America, Southeast Asia, Europe, China and West Asia.

(This article was published in the Business Line print edition dated January 25, 2011)
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