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Kohler India upbeat on domestic retail business

V. Rishi Kumar
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Sets up $100-m manufacturing facility

Mr Salil Sadanandan
Mr Salil Sadanandan

Mr Salil Sadanandan, Managing Director of Kitchen and Bath, Kohler India, said the company has set up a $100-million manufacturing facility with 1.5 million units a year capacity at Jhagadia in Gujarat. “This facility enables us to roll out a wide range of products.”

Kohler India is part of the Wisconsin, US-based Kohler Co, America’s oldest and largest privately held companies engaged in the manufacture of kitchen and bath products, engines and power generation systems.

Mr Sadanandan told Business Line that in most of commercial projects, high-end and luxury homes, particularly the latter, there is relatively slower growth. In fact, 50 per cent of luxury home projects are running behind schedule. However, the retail market is doing exceptionally well both for new homes and for those upgrading and replacing.

The organised India bath market is estimated to be Rs 5,000 crore, registering 12-15 per cent growth a year. “We are growing twice that number. We had launched a Rs 6.5-lakh toilet and it is sold out. There is wait-list for this product,” he said.

EXPANSION

Mr Sadanandan was here to open the company’s fourth store in Hyderabad, seventh in the State and 140th in the country.

Kohler started the year with 100 stores and expects to close this year by doubling with over 200 stores. This reflects the market potential, he said.

vrishi@thehindu.co.in

(This article was published in the Business Line print edition dated July 22, 2012)
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