To push sales for the Linea and Punto in the upcoming festive season, Fiat is now offering customers a large discount.

Every new purchase is also coupled with a touch screen GPS navigator to sweeten the deal further.

As part of the ‘Absolute Edition’ launched on Wednesday, the maximum benefits available on the Linea stretch to Rs 78,000, while for the Punto it is about Rs 67,000.

Apart from the accessories, this includes insurance at a discounted rate, free road-side assistance and an exchange bonus. Ravi Bhatia, Head, Business Development – Fiat Group Automobiles India said, “We came out with this celebratory offer keeping the consumers sentiments and their needs in mind where they can avail maximum benefits at no extra cost.”

The touchscreen GPS navigator also comes with 3G tablet and smartphone functionality, while other features include reverse parking sensors, Linea and Punto-branded door sill, contoured splash guards, carpets, boot chrome strip and an ‘Absolute’ exterior branding to set the variant apart from the crowd.

roudra.b@thehindu.co.in

(This article was published in the Business Line print edition dated September 20, 2012)
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