We routinely deal with political risk, economic risk, environmental risk etc. but hardly debate media risks.
Hyderabad, Sept. 4
Getting to the right information quickly is becoming a tough job. More so in this world of information explosion. How can management students, who need to take fast decisions, cope with this situation?
Giving an overview of the information resources and developments in the area, Mr K. Sudhakar Goud, Manager of the British Library here, said that along with the dramatic growth in information, a variety of tools to locate the right stuff have also evolved over the years.
The rapid changes in information and communication technology (ICT) and the way we communicate - through e-mails, mobiles etc - have thrown up new challenges and opportunities. Information literacy is the new goal.
An `information literate' is defined as a person who is able to determine the kind of information, its extent and how to quickly access it for appropriate use, Mr Goud said, while delivering a lecture organised by the HBL Club and the Institute of Public Enterprise (IPE), here on Monday.
For students of management, there are several useful sources such as Emerald, Ebesco, Infotrack and Ashridge, which can be accessed online. Ashridge Business School in the UK, one of the better-known management schools, also has a Virtual Learning Resource Centre (VLRC), which gives lots of good information and links, he explained.
Earlier, the Director of IPE, Prof R.K. Mishra, in his introductory remarks said that the media takes enormous risks to cover various developments and focus on issues that help sustain society and its values. "We routinely deal with political risk, economic risk, environmental risk etc. but, hardly debate media risks," he added.
Referring to the financial dailies, he expressed concern that the readership was not increasing much.
Business newspapers give a value-added product to students and researchers in the field of management.
"It gives a greater perspective to the students who get focused inputs on different subjects in the classrooms," Prof Mishra added.
Mr P. Ranga Reddy, Regional General Manager of
The Hindugroup here, explained the launch of the HBL Club at IPE and also the intent and various activities being carried out with a focus on B-school students and faculty.