Bangalore, March 21
TOURISM in Kerala is taking a new slant opening up opportunities for non-traditional investors like medical professionals for investment opportunity.
Unlike Bangalore and other metros, where modern speciality hospitals are giving a fillip to health tourism, investors in Kerala are pitching for ayurveda, Kerala's forte, for both treatment and wellness to attract more tourists.
"Health tourism is a $10-billion industry. We hope to focus on the segment to drive our business," said Dr N. Madhu, one of the three promoters of Cherai Beach Resorts in Kochi.
He said that with its basic expertise in ayurveda, Kerala should be able to garner 25 per cent of the overall share in the wellness and medical tourism business.
Dr Madhu, who is consulting surgeon & Director, Chaitanya Nursing Home, said that though ayurveda had suffered a setback due to some unscrupulous operators, the Kerala Government's move to issue accreditation to practitioners would reinforce its credibility.
Cherai Beach Resorts plans to take the help of Kerala Ayurvedic Pharmacy Ltd, an institution providing training to doctors and doing research in the science apart from running clinics and hospitals, to equip itself with facilities for authentic treatment and wellness programmes for those seeking treatment.
Apart from being a getaway retreat, Cherai Beach Resorts would provide its guests both wellness and treatment facilities, said Dr N.S. Ranjith and Dr K.R. Ramachandra Menon, the other two promoters.
Located within 20 km from Kochi city, Cherai Beach Resorts is set on the banks of the picturesque backwaters and beaches. It has 31 modern garden villas facing backwaters and beaches, Dr Madhu said.