Thiruvananthapuram, July 8
THE Central Government has sanctioned Rs 29 crore to the Confederation for Ayurvedic Renaissance Keralam Pvt Ltd (CARe-Keralam) for setting up an ayurveda cluster in Thrissur district, says an official press release.
CARe-Keralam is a joint venture involving the Kerala Industrial Infrastructure Development Corporation (Kinfra), the Kerala State Industrial Development Corporation and a number of private sector ayurveda products manufacturers.
This public-private partnership is intended to develop a distinct Kerala brand of ayurvedic products and promote the State as a global destination for sourcing ayurvedic products. The consortium is also planning to standardise Kerala's ayurveda treatment sector, the release says.
The total investment in setting up the ayurveda cluster in Thrissur is expected to be Rs 40 crore.
The cluster, which will be located on a 10-acre plot at the Kinfra industries park in Thrissur, will have a range of common facilities including raw material sourcing services, a quality control laboratory, a documentation centre on ayurveda and research and development facilities. Sixty-two ayurveda companies in Kerala have already joined the CARe-Keralam venture.