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`Engineers don't need MBA tag always'

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Mr Rajendra Kumar, MD, Auro Ace Management, lighting the lamp in the presence of Mr E.V. Velu, Chairman, Arunai Engineering College (left), and other officials at the inaugural of a BL Club lecture in the college.
Mr Rajendra Kumar, MD, Auro Ace Management, lighting the lamp in the presence of Mr E.V. Velu, Chairman, Arunai Engineering College (left), and other officials at the inaugural of a BL Club lecture in the college.

Our Bureau

Chennai, Nov. 6

"DECIDE what you want to be 10 years from now," was the cryptic advice from Mr Rajendra Kumar, Managing Director of Auro Ace Management Pvt. Ltd, Chennai to the students of Arunai Engineering College, Tiruvannamalai, at a function held under the aegis of the Business Line Club.

Inaugurating the BL Club at this college, Mr Rajendra Kumar reassured the engineering students that "you are qualitative engineers and not tele-marketers; do not enter the BPO sector." He added that "Indian physique and mindset are not acclimatised to BPO jobs, particularly night shifts."

To the dilemma which many engineers face on whether they should acquire a management degree, he said, "Eighty per cent of the engineering jobs do not ask for MBA degree. Engineers can do an MBA but it is not necessary."

Calling upon engineers to take calculated risks, he told them that to find the right job, they should identify job opportunities; then develop inquisitiveness to find the proper job and organisation; do a SWOT analysis of oneself and approach the job with conviction.

He underscored that it is a myth that the "Chinese are superior" and said that the truth is "Chinese products are inferior to Indian products." He also added that a conscious quality drive should be adopted. Criticising engineering students that they do not know anything beyond IT, he pointed out to areas like "supply chain and logistics management" and quality certification which offer great potential. Similar to the 4 Ps of marketing, he identified 4 Ps of success, namely, plan, (be) positive, pragmatic and persuasive.

Quoting from his experience as a recruiter, he told the students "the interviewer should see the fire in your belly."

He identified three greenfield industries as the prospective area for engineers: textiles and garments; windmill projects and the bulk drug pharma sector.

The meeting was attended by Mr E.V. Velu, Chairman of the College, Dr A. Venkatraman, Principal, Dr S. Sridhar, Director, and Prof P. Ananthapadmanabhan, placement officer, in addition to 500 engineering students.

(This article was published in the Business Line print edition dated November 7, 2005)
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