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`Zero factor important to be world beater'

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Mr Satyan C. Bhatt, MD, Prism PR, addresses management students at a BL Club event. Seated are Prof Veena Noble Dass, Vice-Chancellor, Shri Padmavati Mahila Visvavidyalam, Tirupati, and Mr N. Krishnan, Regional GM, Circulation, The Hindu.
Mr Satyan C. Bhatt, MD, Prism PR, addresses management students at a BL Club event. Seated are Prof Veena Noble Dass, Vice-Chancellor, Shri Padmavati Mahila Visvavidyalam, Tirupati, and Mr N. Krishnan, Regional GM, Circulation, The Hindu.

Our Bureau

Chennai, Nov. 22

"ZERO is important to be a world beater," said Mr Satyan C. Bhatt, Managing Director of Prism Public Relations India Pvt Ltd, to the students of Mahila University, Rayalaseema Institute of Management Studies and Time Institute of Management in a BL Club event, which comprised a series of lectures at Sri Padmavati Mahila Visvavidyalayam, Tirupati.

Emphasising the zero factor, and quoting Mr Suresh Krishna, Chairman and Managing Director, Sundram Fasteners, he said, "In the international market, they talk about zero breakdowns, zero defects and zero accidents. Zero is a very powerful number when you want to become internationally competitive."

"India is on a roll" and "No stopping India," he said, rolling out facts and figures on investments in technology, acquisitions, mergers, scale of investment and the overall positive environment and feeling about India abroad. "Indian population is no more a liability, but an asset," he said, recalling that Jawaharlal Nehru once said, "Whatever growth we achieve, it would be neutralised if population also grows." But today, the world is after us for the middle-class English-speaking population." "The world is looking at it," said Mr Bhatt, of India's job market, because of the tremendous competition, awareness, connectivity and language edge. While jobs are being cut in Western countries, they are growing at geometric proportions in India.

On the topic of the lecture, `Image Management,' he said if any organisation tried to build an image without possessing genuine quality, then it is doomed. Saying that truth can never be suppressed, he said, quoting examples of giant organisations such as Arthur Andersen Consulting, World.com and Enron that were wiped out from the global scene.

"When America sleeps, India works for it," said Mr Bhatt. "India works for 24 hours."

Elaborating on the lecture topic, he said, "Public relations is based on truth and nothing but truth."

On increased spending by corporates for image-building and public relations, he said that in the face of tremendous competition, companies need to "create awareness and educate the public about their commitment to the society, employees, stakeholders and government." This is because of the tremendous competition among a number of players in the market.

Mr Bhatt told management graduates that "MBAs need to understand government and environmental policies." He emphasised that by quoting the example of hundreds of leather factories being closed in one stroke by the Supreme Court.

The function was inaugurated earlier by the Vice-Chancellor of the University, Prof Veena Noble Dass, who encouraged the students "to tone up their skills in event management which is vital for their career growth."

The Principal of the Rayalaseema Institute of Management Studies, Dr J. Prakash Reddy, and the Head of the Business Management Department of Mahila University, Dr Lalitha Ramakrishnan, also participated in the event.

(This article was published in the Business Line print edition dated November 23, 2005)
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