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New Delhi, Dec. 14

THE Ministry of Tourism has taken several steps to promote the country as a major health destination to attract an additional one million medical tourists by 2010, the Minister of State for Tourism, Ms Renuka Chowdhury, said here, on Wednesday.

Addressing a meeting of the Consultative Committee on Tourism, Ms Chowdhury said that these arrivals could bring in extra foreign exchange worth Rs 5,000-10,000 crore.

The Ministry was also working on a campaign, soon to be launched in the overseas market, to project India as an attractive medical tourism destination, the Minister said.

Besides, the Government has also set up several expert committees to sort out issues regarding medical insurance and further human resource development in the medical tourism area, Ms Chowdhury said.

In addition, tour operators have been advised to include Ayurveda health destinations in their marketing ventures, especially in view of increasing the popularity of Ayurveda in the West, she added.

(This article was published in the Business Line print edition dated December 15, 2005)
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