PHYSIOTRONICS THE IN-THING.

S. Shanker

Mumbai, Jan. 17

The new buzzword in security is ‘physiotronics' – integrating physical barriers with intelligent systems that secure the perimeter and floor space of establishments.

These systems come in many forms such as tyre killers or rippers that are made in metallic casings which have sharp protrusions to slice tyres. Road blockers deny access with large physical metallic barriers which can stop and mangle vehicles that ram it at even great speeds.

The equipment lie embedded close to the boom barrier where security personnel scan visitors and are triggered by the intelligent systems that scan the premises.

Hindustan Unilever, the Birla Group, Indian Oil Corporation and Nuclear Power Corporation of India have got these products from Godrej Security Solutions, a division of Godrej and Boyce.

Banks such as HSBC, StanChart and Citibank too have installed them. The Hyderabad International Airport installed a complete surveillance system made by Godrej and Boyce, including the physical barriers.

Interestingly, the Tirumala Tirupati Devasthanam and Siddhivinayak Temple in Mumbai have gone in for the barriers, besides high speed automatic sliding gates.

As the products are relatively new, enquiries are just about flowing in, said Mr Mehernosh B Pithawalla, General Manager, International Business-Security Solutions Division, Godrej and Boyce.

The barriers come from Tescon Security Systems, Germany, in a completely-knocked-down condition and are assembled at Godrej's plant at Vikhroli. The products are priced at around Rs 25 lakh each. The security solution business clocked revenues of Rs 352 crore last year and the company expects to log Rs 425 crore this fiscal.

With the rapid expansion of large institutional complexes, Godrej Security Solutions, a major player in the segment, sees significant growth coming from its advanced generation of physiotronic products.

Col S. Kaul, who spent 20 years in the army, including a stint with the National Security Guards, said the more the number of obstacles against intrusion, the better would be the security. It is important to impress upon intruders that they cannot have a free run, he said.

(This article was published in the Business Line print edition dated January 18, 2010)
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