V. Sajeev Kumar

Kochi, Nov. 22

Nokia Life Tools, which offers a range of agriculture information and education services through SMS, is getting encouraging response from both urban and rural consumers across the country.

Mr Natesh B.V., Director – Emerging Markets Services, Mobile Solutions, Nokia, pointed out that around five million users across the country are availing themselves of the service introduced in June last year.

With the growth in the handset base in the country, the consumer base will further increase in the coming years.

The services are designed to address information gaps thus enabling consumers to be better informed and helps improve their livelihood, he said.

The company is working closely with various Central and State Government departments and other partners to extend the service in other sectors also. The new sectors which are on the anvil included fishery and poultry by offering various kinds of services, he said.

In Kerala, the company is working closely with Spices and Rubber Boards.

(This article was published in the Business Line print edition dated November 23, 2010)
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