Our Correspondent

Madurai, Nov. 23

Reliance Communications has tied up with Twitter to make the popular information network available on SMS.

According to a press release, customers can now enjoy Twitter on SMS free till November 30. On a tie-up with mobile messaging leader Bubble Motion, RCom has launched a social voice blogging service making it easy to become a follower of some of India's favourite stars, getting text and voice updates directly from the celebrities.

RCoM is roping in an array of Indian celebrities including leading Bollywood stars and singing sensations to launch first-of-its-kind voice-based mobile blog service.

Celebrities such as John Abraham, Lara Dutta, Priyanka Chopra, Sonu Nigam, and regional film stars such as Riya Sen (Bengali), Ravi Kisen (Bhojpuri) and Pooja Gandhi (Kannada) among others, have been roped in. Many sports stars will join the bandwagon by next year.

Bubble Motion's technological support platform will be handset-agnostic and would not require any application to be downloaded. Customers will be able to access the service through IVR (interactive voice response) thereby enhancing its user-adoption potential. Bubble Motion will integrate its special technology on RCom networks using existing voice circuits.

To add Twitter account to mobile, customers have to send an SMS to the Twitter short code 53000 to sign up if they are new to Twitter or reply with their username if they already have an account to get started. Once set, customers can start following celebrities and catching up with friends, the release added.

(This article was published in the Business Line print edition dated November 24, 2010)
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