Ambar Singh Roy

Kolkata, May 20 eRevMax Inc., a New Jersey-headquartered company engaged in the development and distribution of a suite of revenue maximisation and online distribution management software products for the hospitality and travel industry, will ramp up the headcount at its Kolkata development centre from 130 to 1,000 in the next two years.

After positioning the ‘RateTiger’ suite of products in the hospitality industry in Europe and North America, the company’s offerings have begun to generate interest among Indian hotel majors, according to Mr Andrew Morsi, Chief Executive Officer of eRevmax.

Mr Morsi told Business Line that, with a rise in online hotel bookings, coupled with competition over tariffs, hotels were more inclined to install the ‘RateTiger’ software suite and offer competitive rates online. “Besides taking on competition, this helps them generate incremental business as well and maximise revenue”, he said, and added that 51 per cent of the hotel bookings done in the US in 2007 was done online, up from three per cent in 1998.

Boon to hotels

Mr Morsi explained that the ‘RateTiger’ suite helps the hospitality industry to maximise revenues through optimal inventory distribution on the Internet. The ‘RateTiger’ portfolio enables hoteliers to compare rates with their competitors on a real-time basis thus enabling them to offer competitive rates. It also helps them to put up these revised rates on various distribution channels and travel portals using a single interface.

According to him, till recently, 70 per cent of the company’s business was generated from Europe with North America accounting for the rest. With increasing competition in the hospitality sector in India, hotels here, too, have evinced interest in leveraging from the ‘RateTiger’ suite of products.

Already, eRevMax’s clients in India include Oberoi Hotels, Trident, Meridian in Mumbai and Maidens and ITC Maurya Sheraton in New Delhi. “We have been doubling our business year-on-year. The interest hospitality majors here in India have begun to show on our products will help us sustain this growth”, Mr Morsi said.

(This article was published in the Business Line print edition dated May 21, 2008)
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