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Bangalore, March 23

Subex unveiled a new brand signature with an ellipsis followed by the three italicised words, 'Powering the ROC'.

The brand signature illustrates Subex's solution focus in helping telecom operators establish the Revenue Operations Centre. The combination of the ellipsis and italics denote a sense of urgency and forward motion, emphasizing Subex's recognition of the criticality of the ROC to an operator's business.

(This article was published in the Business Line print edition dated March 24, 2006)
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