Chennai, Aug 3
Bharti Airtel Ltd announced the launch of the company's fixed wireless phone (FWP) service - called `Airtel Mega' - in Tamil Nadu here on Thursday.
Mr P. Swaminathan, Chief Executive Officer, Bharti Airtel, Mobility, Tamil Nadu, told the press that the service would be rolled out progressively across 10,000 villages in the State where the company has a presence.
He said the company expects to sell about 1-lakh phones in the first year of operations in this segment.
Asked if it would affect the sales of Airtel's existing product in the landline category, Mr Swaminathan said the tariffs of the FWP product are call-centric, with calls to local and intra-circle mobiles charged at Rs 1.20 for 3 minutes.
The product is available in prepaid and postpaid schemes, and has value-added services such as Hello Tunes, SMS and Caller ID.