Our Bureau

Bangalore, Aug. 21

Oxford Bookstore on Monday launched an SMS service for booklovers.

With an SMS to the short code 6365, bookworms can get details of new releases and bestsellers on their mobiles for under Rs 3 (cost per special SMS).

In an alliance with the US-based Mobile 365, a mobile messaging and data services firm, Oxford invested Rs 10-12 lakh to offer the service. It allows readers access to an in-depth database of a lakh books, in 43 categories.

The database is updated daily to keep readers better informed about authors and publications. Customers can also send their query on any book/author and post comment/feedback to Oxford Bookstore through this wireless service.

"Through this service in all the metros and non-metros, we will deliver information to the users in seconds and assist them to make informed buying decisions. We look forward to building a strong mobile community of booklovers through this non-intrusive, quick and well-focussed information distribution channel," said Mr Rajiv Chowdhry, Chief Executive Officer, Apeejay Oxford Bookstores.

The bookstore does not offer the facility to buy the books over mobile (m-commerce), but will direct buyers to their online site, where readers can buy the books using 5 payment optionsOxford plans to integrate location-based services too, when they are available, said Mr Chowdhry, speaking to

Business Line

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(This article was published in the Business Line print edition dated August 22, 2006)
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