Our Bureau

Hyderabad, Dec. 26

Idea Cellular Ltd, on Tuesday announced the launch of another attractive bundled offer that comes for Rs 1,999, with Rs 1,999 worth of local Idea to Idea minutes with two years validity along with a Motorola C140 colour handset. The Chief Operating Officer, AP, Idea Cellular Ltd, Mr Subbaraman Iyer, in a statement said, "Handset bundling offers have been very useful in lowering the entry barriers for customers in smaller towns, thereby helping them go mobile. We are very bullish about the mass appeal of a low-cost handset and would like to take this opportunity to reach out to the common man, across the circle. This is in line with our constant endeavour to offer value to all our customers." This is part of emerging markets programme.

(This article was published in the Business Line print edition dated December 27, 2006)
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