Our Bureau

Kolkata, June 2

BOSE Corporation, the US-headquartered $1.7-billion turnover audio systems and acoustics major, has announced plans to augment the headcount at its Indian software hub located in Bangalore under a wholly-owned subsidiary named Bose Technology Centre.

The outfit, which engages 16 people at present, is engaged in the development of embedded software for futuristic products. The headcount at the Bangalore centre is slated to go up to 40 by March 2006, according to Mr Ratish Pandey, General Manager of Bose Corporation India Pvt Ltd.

Addressing a news conference here on Wednesday to introduce the new generation Bose Wave music system, Mr Pandey said although the company is known globally for research-based, high-end acoustics products, it is also engaged in the development of the latest products such as an automobile suspension system that would negate the impact of potholes. Talks are under way with a US-based automobile major for commercial application of the suspension system.

As regards music systems, Bose Corporation's offerings are available through its 18 subsidiaries located across the world. In India, its products are priced at between Rs 7,900 and Rs 2,29,900.

Mr Pandey said that for the company, India is the fastest growing market, having recently clocked a compounded annual growth rate of over 60 per cent. The idea now is to augment the number of company-owned retail outlets from nine to 16 in the next two years.

According to him, besides the major metros, Bose Corporation's retail outlets would be opened in `B' Class towns and cities. He, however, ruled out plans to introduce mass-market products in India that would be priced below the company's existing product offerings.

(This article was published in the Business Line print edition dated June 3, 2005)
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