Anjali Prayag

Bangalore, Oct. 13

ANIMATION outsourcing is becoming a serious business in the country. The global non-entertainment animation industry, including work in scientific and medical animation, now accounts for revenues worth $15 billion. While India's share in this sector is yet to be estimated, industry observers say that medical animation is slowly gaining importance.

According to Mr R. Govardhan, Vice-President Content Development and Training Toonskool Advanced Animation Academy, a Bangalore-based animation training studio, the demand for animators and trainers in this area is growing. There are three types of outsourcing opportunities for India: 3D medical animation, 2D medical animation (to explain anatomy, treatment processes, physiology and other health-related areas) and medical illustrations (depiction of information useful in documentation).

Mr Govardhan says that people with paramedical background have been employed in the field. "Doctors, health workers, PhDs in microbiology have become trainers in the area." In fact, Toonskool has trained two batches of students who are ready to take on medical animation work. Typically, pharma companies, medical equipment manufacturers, apart from universities, research scientists and hospitals, outsource medical animation work to India.

In fact, the need for medical graphics whether in the form of animations or illustrations, is no longer restricted to education in the scientific sector. Teaching students as well as patients, legal issues, research agencies, journals, television programmes and museums require medical animation and illustrations.

According to Nasscom, the global animation market will generate revenue worth $50-70 billion by this year-end, with India's share reaching $1.5 billion thus requiring 30,000 animators.

(This article was published in the Business Line print edition dated October 14, 2005)
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