2-3% of mobile users may shift operators, says Syniverse chief

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– Mr Sanjay Kasturia, CEO of Syniverse.
– Mr Sanjay Kasturia, CEO of Syniverse.

We expect there would be an initial excitement on MNP, but it is likely to stabilise to the levels we see across the world.

Thomas K Thomas

New Delhi, Jan 26

Syniverse is one of the two companies which were given the licence by the Government to set up the mobile number portability (MNP) system. Business Line spoke with Mr Sanjay Kasturia, CEO, Syniverse Technologies India Pvt Ltd, on how the company went about implementing the system and its expectations.

How difficult was it to set up the entire system?

From Syniverse perspective, the implementation of the entire system has not been difficult at all. Syniverse has deep experience with number portability and has played key roles in MNP implementations in a number of countries around the world, including in the UK, Finland, Singapore, the US and Canada. The transition in those locations to MNP has been nearly seamless for both the operators and the subscribers, and we are experiencing the same successful process in India.

What percentage of subscribers do you think will churn due to MNP?

As regards the porting percentage, we expect there would be an initial excitement on MNP but it is likely to stabilise to the levels we see across the world. We expect this percentage to be between 2-3 per cent over the next few years.

Do you think India will go the way other markets where MNP was introduced in terms of overall impact?

The success of MNP and its impact largely depends upon a) Customer awareness of the MNP services and its advantages by the operators, b) flawless roll-out of the MNP service, and c) proper monitoring of the MNP process by the “regulator,” such that the end customer experience is not compromised. In our opinion, MNP will have a very positive impact for the subscribers.

Is the revenue share fixed by TRAI profitable for you?

Syniverse will be paid a “Per-Port Transaction charge” as decided by the TRAI from time-to-time.

How many people have you taken on ground for the MNP business?

There are multiple teams managing different tasks to ensure the porting process is smooth for the end subscribers. We would not like to provide numbers here as a part of the work of managing the Data-centre operations has been outsourced to TCS.

(This article was published in the Business Line print edition dated January 27, 2011)
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