Web hosting and domain name provider Go Daddy.com plans to localise its offerings in a bid to penetrate the Indian market.

Not only is the firm offering local currency payments, it also plans to go regional for tier two and tier three cities. The US-based company recently launched operations in India and is investing very heavily in marketing.

Go Daddy plans to recruit 60 more agents for its customer care centre in Hyderabad, where it currently has 40 executives.

Right from regional marketing campaigns to multi-lingual customer care executives, Go Daddy is all-geared to tap the growing Indian small and medium businesses (SMB) market.

“The India market is very different from the US. Here, our focus is to help SMBs grow their business using our platform. Our challenge is to educate the market and explain the variety of products that we have to offer,” said Rajiv Sodhi, MD, Go Daddy India.

A study by Zinnov, an IT advisory firm, shows that India currently has over 123 million Internet users, over 600 million people use mobile phones, 15 million people do online transactions and over 51 million people log on to Facebook.

The study adds that India also has 45 million SMBs, making India the second-largest country in terms of SMB potential, next only to China.

“The number of Internet users is expected to grow to about 300 million by 2014-15. We will concentrate on the top10 metros first. Our phase two will be in tier two and -three towns,” said Sodhi, who previously handled the SMB business at Microsoft.

“We have already received 10,000 enquiries from customers about the business,” he said. Go Daddy already has about 1.2 lakh customers in India with offerings ranging from Rs 350 to Rs 3,000.

priya.s@thehindu.co.in

(This article was published in the Business Line print edition dated August 8, 2012)
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