‘.in' domain registration crosses six-lakh mark

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Discounted rate for ‘.in' registration extended till Sept.

“In a bid to give further fillip to ‘.in', NIXI has also been roping in leading global registrars in TLD (top-level domain) business to become ‘.in' registrars.

Moumita Bakshi Chatterjee

New Delhi, March 12

In a bid to make ‘.in' domain more popular, National Internet Exchange of India (NIXI) has decided to extend, by six months, the discounted basic rate for ‘.in' domain name registration.

The move comes at a time when the ‘.in' registrations have crossed six-lakh mark. Of total registrations (6.1 lakh), as much as 3.8 lakh registrations have been booked in India and 2.3 lakh overseas.

Rise in Volumes

Sources said the reduced rate of Rs 200 (previously Rs 250) for ‘.in' domain name registration – that NIXI charges from its registrars - will now be available till September, 2010. The lower rates have pushed up volumes to some extent – ‘.in' domain bookings average at roughly 30,000 a month during promo period compared to 12,000-13,000 a month during the non-promo period.

However, industry watchers grouse that the volumes can be higher if registrars pass on maximum benefits of discounted rate, to end users.

Although these rates are applicable to registrars (who sell .in domains to the public), discounts tend give more headroom to registrars to then incentivise their end consumers by tagging on certain services in areas such as Web design or hosting as part of existing packages.

NIXI is hoping that the decision to continue with the lower rates for another six months would encourage external registrations (that is, registration of .in domain by foreign companies or individuals through overseas registrars).

“In a bid to give further fillip to ‘.in', NIXI has also been roping in leading global registrars in TLD (top-level domain) business to become ‘.in' registrars. The idea is that since they are registrars for .com and .org and other popular domains, they could also play a key role in promoting ‘.in' registrations,” sources pointed out. At this point, there is no change in the renewal charges.

The ‘.in' is India's top-level domain on the Internet. The reduced basic rate was initially applicable for a fixed period till March. While the Government has authorised NIXI as ‘.in' Registry, NIXI in turn appoints registrars who register the domain names on behalf of consumers – either business or individuals.

The National Internet Exchange of India is the neutral meeting point of the Internet Service Providers (ISPs) in India. Its main purpose is to facilitate exchange of domestic Internet traffic between the peering ISP members.

This facilitates more efficient use of international bandwidth and also improves the quality of services for the customers of member ISPs.

Related Stories:
Local agency authorised to issue IP addresses
Basic rate cut for .IN registrations

(This article was published in the Business Line print edition dated March 13, 2010)
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