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Hero Honda Hunk joins the action

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Hero Honda already has three bikes in the150cc+ segment - the Achiever, theCBZ XTREME and the Karizma. And nowit has launched a new, fourth bike, theHunk, to take on the Bajaj Pulsar - thecurrent brand leader in this category.

S. Muralidhar

The action in the performancebikes segment is hottingup. There is more tocome from other companies,but what most bike buyerswould have least expected isanother 150cc roll out fromHero Honda.The company has launchedanother challenger to take onthe Bajaj Pulsar - the currentbrand leader in this category.Hero Honda already hasthree bikes in the 150cc+ segment- the Achiever, the CBZXTREME and the Karizma.The new, fourth bike, whichfrom its looks could easily elbowout the Achiever and themaybe even the CBZ, is theHunk.

BIG-MADE

The Hunk, true to its some what cliched name, is bigmade,featuring an oversizedfuel tank and some muscular,chiselled panels.The bike has a few firsts forHero Honda, but a list ofthose will have to wait till wedo a full test report.The action in the performancebikes segment is hottingup. There is more tocome from other companies,but what most bike buyerswould have least expected isanother 150cc roll out fromHero Honda.The company has launchedanother challenger to take onthe Bajaj Pulsar - the currentbrand leader in this category.Hero Honda already hasthree bikes in the 150cc+ segment- the Achiever, the CBZXTREME and the Karizma.From the initial informationand the spec sheet thatHero Honda has handed out,it seems that the Hunk featuresan engine that is similarin performance characteristicsto the CBX-XTREME.The bike generates a peakpower of 14.2 bhp at 8,500rpm and a maximum torqueof 12.8 Nm at 6,500 rpm.The Hero Honda Hunk,with a starting price of Rs55,000 (ex-showroom Delhi),is being offered with two - akick-start and a self-start -variants. The self-start variantis priced at Rs 57,000 (exshowroom,Delhi).The new Hunk should improveHero Honda's firepowerin the performance bikesegment and could potentiallyfill a gap that the marketleader has.

(This article was published in the Business Line print edition dated October 28, 2007)
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