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Mumbai, Oct. 14 Religare Enterprises Ltd (REL), the diversified financial services group, has appointed Ogilvy & Mather as its communication and brand partner. The size of the account is estimated at Rs 30 crore.

Ogilvy’s creative will be responsible for all companies that fall under the Religare umbrella, including Religare Voyages, Religare Technova and Religare Macquarie. However, the healthcare business such as SRL Diagnostics and Religare Wellness will continue to be looked after by Arms Communications.

Its life insurance business Aegon Religare is serviced by Mumbai-based Contract Advertising.

“Given the diverse nature of Religare’s business, it was critical to engage an agency which had both depth and width to handle the full suite of our products and services as we are looking at growing beyond India,” said Mr Subhrangshu Neogi, Director – Brand and Corporate Communications, REL.

(This article was published in the Business Line print edition dated October 15, 2009)
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