Hyderabad, Nov. 18

Sanguine Industries, Mumbai-based distributors of moissanite jewellery in the country, announced the launch of its exclusive brand Fiona in Hyderabad at Durga Jewels. Addressing a press conference here, Mr Parag Agrawal, Director, Sanguine Industries, said, “Moissanites have properties that are very similar to a diamond, but come at one-tenth the cost.” The Fiona range includes men’s and ladies rings, earnings, bracelets, bangles, necklaces, three stone rings and pendants. The range of the jewellery is between Rs 10,000 and Rs 10 lakh, Mr Agrawal said. The company entered into distribution in India since 2003 and launched the Fiona brand six months ago. Mr Agrawal said the company expects to grow through the franchise model and apart from Hyderabad, it has franchisees in Mumbai, Jaipur, Bangalore, Ranchi and Pune.

— Our Bureau

(This article was published in the Business Line print edition dated November 19, 2008)
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