ChennaiJune 12Chennai-based FMCG company CavinKare Pvt Ltd on Tuesday launched a special edition of its Spinz talc Simply Asin named after the product's brand ambassador, actor Asin.
With the new variant, the company expects to increase its market share to 7 per cent. At present, Spinz talc is the third biggest brand in the talc market with 5.8 per cent share of the overall talc market and growing at 38 per cent against the industry growth of 14 per cent year-on-year. If the baby talc category is excluded, Spinz will be the second biggest brand as the present No.2 Johnson & Johnson, which is present only in the baby talc category, has a market share of around 16 per cent. Pond's is the largest in the market with an over 60 per cent share.
According to Mr Soumik Chakraborthy, Group Product Manager, CavinKare, Simply Asin will be made available only in the South, "because South is our biggest market." The Spinz edition will be available in three sizes: 20 gms for Rs 6, 50 gms for Rs 19 and 100 gms for Rs 33.
Even for the Rs 862-crore talc industry, South is the biggest contributor with a 42 per cent share. And, for CavinKare, Tamil Nadu is the biggest contributor in the South.
The Rs 500-crore company is also planning to foray into the hair colour segment both in the powder (for the mass market) and cream (for the upmarket) formats. Besides, it is also proposing to introduce a range of perfumes. "Both hair colours and perfumes are almost ready with us and the launch may happen by the end of next month," said Mr Chakraborthy.
CavinKare recently began commercial production at its greenfield facility in Haridwar (Uttaranchal) put up at a cost of Rs 70 crore.