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Boman Irani to endorse Saffola

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Our Bureau

Mumbai, Feb. 23

Marico's healthcare brand Saffola has appointed actor Boman Irani as the brand ambassador for Saffola Salt. Irani will play the role of Albert Pinto in Saffola Salt's new commercial themed

Albert Pinto Ka Gussa

. The product is an extension of Saffola, a premium edible oil and healthcare brand in the country.

The Saffola Salt commercial is based on an insight from everyday life. The campiagn has been created by McCann Erickson.

"With his outrageously funny persona and ability to captivate audiences, there could be no one better than Boman to depict Albert Pinto of our commercial," Mr R. ChandraSeker, Category Head, Marico, said.

(This article was published in the Business Line print edition dated February 24, 2006)
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