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Orient Fans signs on Dhoni

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Our Bureau

New Delhi, March 2

Bracing up for the summer season, the CK Birla Group-owned Orient Fans has signed on cricketer Mahendra Singh Dhoni as its brand ambassador.

`Orient' has recently completed the campaign shoot with Dhoni and is likely to come with their first TV Commercial by the middle of March.

Commenting on the endorsement, a company spokesperson said, "Orient hopes to further consolidate its position in the market this season, riding high on Indian Cricket's new poster boy M.S. Dhoni's bat and locks, just the way Dhoni's exploits with the bat have caught every one's attention. Given his new-found status as an aggressive batsman, Orient's' TVC is likely to generate explosive attention."

(This article was published in the Business Line print edition dated March 4, 2006)
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