Our Bureau

Mumbai, March 13

Zee Network has announced the launch of Zee channel in Indonesia, the channel will be dubbed in Bahasa, the local language.

This is a first for Zee Network as this channel will appeal to the local audience in their language.

The commercial launch of the channel in a package, was on March 1, 2006.

The dubbed channel will be telecast from March 13, 2006. The new channelis expected to reach 3.5 million subscribers in Indonesia in the next 3 years.

Simultaneously, another one-hour band will be telecast in Malaysia to 1.7 million households with sub-titles in Bahasa.

Speaking on the launch, Dheeraj Kapuria, CEO, Zee International Operations said, "We take great pleasure in announcing Zee in Bahasa. We are optimistic about the popularity of this channel, as our viewers in Malaysia & Indonesia will now be able to enjoy the content on Zee in a language they can easily comprehend."

(This article was published in the Business Line print edition dated March 14, 2006)
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