Our Bureau

Bangalore, March 29

Animal Planet and WWF (no, not the world wrestling federation, but the global conservation organisation) have begun an eco-reality series Planet Action.

Panama turtles

The series follows an international team of seven enthusiastic amateur environmentalists as they work in remote locations, saving endangered Leatherback turtles in Panama and helping orangutans fight for survival.

Mr Ravi Singh, SG and CEO, WWF-India, said, "Planet Action is a great example of active media partnership to showcase the tough work of conservation to the world. I am hopeful that more and more people will be sensitised about the threats to the environment and to its species and the urgent need to conserve the same."

Emotion and drama

Team members hail from Venezuela, Vietnam, Sweden, Australia, Brazil, the UK and the US. Mr Raja Balasubramanian, Brand Director - Animal Planet said, "Planet Action will inform and entertain viewers by presenting them all the emotion and drama of a group of amateur environmentalists tasked with real-life challenges."

Mentors

WWF experts are on hand as `mentors' during each challenge, as the team learns firsthand about the realities of conservation while at the same time coping with extreme conditions, unfamiliar cultures and the pressures of protecting wildlife.

The six-episode series will air on Animal Planet every Sunday at 9 p.m., from April 2.

(This article was published in the Business Line print edition dated March 30, 2006)
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