Our Bureau

Mumbai, April 4

Titan Industries' youth brand, Fastrack, has launched The Fall collection, a range of sunglasses. Mr Bhaskar Bhat, Managing Director, Titan Industries said, "Fastrack, the well accepted youth brand from Titan is escalating towards leadership position in the eye wear category. The new Fall collection has mainly focused on sporty and trendy collection embedded with latest innovative styles in multiple variants that that meet the fashion and lifestyle needs of today's youth." The Fall Collection reportedly offers 120 variants and is priced between Rs 695 and Rs 1,995. It is available at all World of Titan showrooms as well as Shoppers' Stop, Lifestyle, Westside and Landmark.

The new range would also be backed by a 360-degree marketing campaign that includes a TV commercial featuring Fastrack brand ambassador, Mr John Abraham.

(This article was published in the Business Line print edition dated April 5, 2006)
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