Mumbai, April 4
S. Kumars Nationwide Ltd has roped in former Miss Universe Sushmita Sen to endorse its new brand Carmichael House. The brand will offer total solutions in the home textile segment, including bed linen, bath linen, table linen, kitchen linen, curtains & upholstery.
At present, the campaign is being shot for print and television.
The new campaign is likely to break around mid-April.
"There is a tremendous gap between the growing demand and the supply of quality products in the home textiles segment. SKNL with its thorough understanding of the Indian customer and proven expertise in the textile sector is going to offer total solutions for the Indian home," says a press release from the company.
The brand will be available through multi-brand outlets, large format stores and exclusive brand outlets.