Ambar Singh Roy

Kolkata, April 12

Lebanese chocolate maker Patchi s.a.l., having a presence in nearly 30 countries across the globe, has sought to leverage upon local festivals and cultural and social events to push sales of its product offerings in different geographies in India.

For now, the chocolate maker has zeroed in on Poila Baishakh (the Bengali New Year Day) to promote sales of Patchi chocolates in Kolkata, one of the two cities in India the other being Mumbai where it has exclusive outlets.

As part of the Bengali New Year celebrations, Patchi has on offer chocolates in customised packages. "As part of our global marketing strategy, we are focused on customisation at the local level," Mr Piyush Bajoria, Retail Division Manager of Patchi, told

Business Line

.

According to him, in India, people were increasingly choosing chocolates over traditional Indian sweets as gifts due to the longer shelf life of the former. Patchi chocolates, which are manufactured on Swiss technology, are eggless and gelatine-free. The Patchi range in India comprises over 60 different products priced at Rs 1,000-3,000 a kg.

(This article was published in the Business Line print edition dated April 13, 2006)
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