V. Rishi Kumar

Hyderabad, April 18

Popular Telugu news and features channel TV9 is set to launch its Kannada language channel - TV9 Karnataka - in early June.

Speaking to

Business Line

, the Managing Director of TV9 Karnataka, Mr SVL Narayan, said that the channel's infrastructure is at an advanced stage of completion and over 70 people have been recruited.

"Within a short span of time TV9 has made rapid strides and commands excellent viewership. We expect to repeat the success in Karnataka offering a diverse fare. Though it will be based on a regional language, its look and feel would be that of international TV channel," Mr Narayan, a former senior executive with Satyam Computer Services Ltd, said.

"The channel has stationed reporters across all the districts in Karnataka and expects to cover local developments. If needed, we would invest in outdoor broadcast vans. Women and youth would be particularly targeted with a bouquet of offerings," he said.

TV9, funded by venture capitalist Mr Srini Raju's I-Labs and Associated Fund and the Chennai-based Wealth Management, is poised to invest about Rs 20 crore in the venture for infrastructure and other facilities.

(This article was published in the Business Line print edition dated April 19, 2006)
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