Our Bureau

Mumbai, April 26

Interactions, an arm of Lintas Media Group, has won Rs 35 crore worth media duties for Sony India in a multi-agency pitch. Interactions will now be responsible to plan, buy and service the media for Sony India.

Speaking of the development, Mohit Parasher, General Manager, AV/IT Division, Sony India, says, "Since we believe Media plays a very crucial role in our sales and marketing strategy, we found Lintas Interactions to be best suited to deliver our goals."

For Interactions, post the Tally and I-Gate win in Bangalore, Sony is their third win this year.

(This article was published in the Business Line print edition dated April 27, 2006)
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